hello

I'm Ashwin Baranwal

Product Manager

A curious mind shaped by the market, sharpened by product.
I thrive where real-world hustle meets structured thinking.

Say Hi! Resume

About Me

Bridging the gap between market insights and product excellence

I thrive where real-world hustle meets structured thinking — listening closely, simplifying complexity, and building with intent.

Whether it's sitting across from a local retailer or mapping a new app flow, I care deeply about understanding people and solving problems that make their lives easier.

With a mindset rooted in action and empathy, I move seamlessly between the ground and the grid — learning from the field, designing with clarity, and collaborating to bring ideas to life.

When I'm not breaking down flows or debugging GTM strategy, you'll find me dissecting product case studies, building in public, or talking to users.

Ashwin Baranwal

Experience

Building products that solve real problems

Product Intern

Alt Mobility

Apr 2024 - June 2024
  • Built an EV vs Diesel Vehicle (ICE) running cost calculator using primary/secondary research. Launched Daily Bachat, a daily savings notification powered by IoT odometer data, which increased DAU by 7% and Avg. Session Time by 23s. Boosted engagement on low-interest alerts (e.g., service reminders) through this high-frequency habit.
  • Worked on the Vehicle delivery PDI App - defined core user flow and UI with fail-pass loop logic. Increased process efficiency by 3X.
  • Wrote multiple product documents (PRDs, FRDs, walkthroughs, user flow logic) across modules to ensure alignment across design, dev, and ops.
  • Competitive Research on UI/UX of 15+ delivery-partner apps to improve Alt's Onboarding Experience.
  • Delivered a detailed market research on EV leasing: Mapped Competitors, Tech(e.g., charging infra, IOTs, etc.) and User Personas; Presented recommendations to leadership.

Product Intern

GoPllay

Dec 2023 - Jan 2024

Improved user connection and engagement for a sports networking app with >100K downloads.

  • User Research revealed a privacy concern with sharing phone numbers for in-app profile look-up.
  • Replaced phone numbers with a shareable, UID as the primary user key for in-app searches.
  • We took the feature live within 5 days (Development to Prod!)
  • Established the feature success metric - number of User-Search API hits using the new UID.
  • Post release analytics showed an increase of 19% in the User-Search API hits over 30 days of release, out of which 35 percent used UID → better engagement, UX and a sense of security amongst users!

Founder/Owner

Balaji - Wholesale Venture

Apr 2019 - May 2023

Founded and scaled a wholesale business, gaining hands-on exposure to real-world commerce and customer behavior.

  • Humbling & valuable experiences from running a wholesale business
  • Delivered 1300+ orders, with a healthy average order value INR 6700
  • Maintained annual average revenue of > INR 35 lacs with 10% net profits.
  • Built and maintained relationships with 200+ retailers, focusing on market-driven strategies, relationship fostering and ground-level execution
  • Implemented digital systems to streamline processes, driving efficiency and promoting cross-selling, further increasing the average ticket size

Education

Academic foundation for product excellence

🎓

Master of Business Administration

Indian Institute of Management (IIM)

Sirmaur, India

Class of 2025
📚

Bachelor of Commerce (Finance)

Banaras Hindu University (BHU)

Varanasi, India • CGPA: 8.10/10.00 • AIR 382 out of 4 lac applicants

Class of 2023

Product Case Studies

Deep dives into product strategy and user experience

AirBnb Revamped

Product Strategy

Studied supply-side inefficiencies on Airbnb in Tier-2 cities and built a feature-prototype to improve visibility for trustworthy yet under-reviewed listings. Focused on solving discovery, not suppressing pricing.

View Case Study Try the MVP

Credit Card Discovery Tool

MVP Build

Identified a discovery and education gap in the crowded credit card market, where users struggle to choose the right card. Built a simple yet powerful MVP that profiles users through a few questions and recommends suitable cards.

Try the Tool

Home Loan Application Flow

MVP Build

Coming soon :)

In Progress

WhatsApp Chatbot

Product Development

Conducted a case study on a WhatsApp chatbot for enhancing post-purchase engagement. Focused on increasing conversions through strategic notifications, reminders, and follow-ups.

View Details

Purplle.com

Product Teardown

Examined user experience and identified pain points via surveys and competitor analysis, resulting in actionable insights and wireframes.

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Lenskart

Product Teardown

Studied the app to understand features and user personas, mapping their needs and pain points. Designed user journey and suggested enhancements.

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Say Hi!

Open to Product roles, intros, or just geeking out on builds. Cheers!

Email

[email protected]

Phone

+91 9569711556

LinkedIn

linkedin.com/in/whyashwin