Hello, I'm

Ashwin Baranwal

Product Manager

A curious mind shaped by the market, sharpened by product. I thrive where real-world hustle meets structured thinking.

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About Me

Bridging the gap between market insights and product excellence

I thrive where real-world hustle meets structured thinking — listening closely, simplifying complexity, and building with intent.

Whether it's sitting across from a local retailer or mapping a new app flow, I care deeply about understanding people and solving problems that make their lives easier.

With a mindset rooted in action and empathy, I move seamlessly between the ground and the grid — learning from the field, designing with clarity, and collaborating to bring ideas to life.

When I'm not breaking down flows or debugging GTM strategy, you'll find me dissecting product case studies, building in public, or talking to users.

Experience

Building products that solve real problems

Product Intern

Alt Mobility

Apr 2024 - June 2024

Led end-to-end feature sprints for core modules like Payments, Onboarding, and Alerts, coordinating across design, engineering, and QA teams.

  • Authored over 15 product documents including PRDs and user flows
  • Developed an EV vs ICE cost calculator and "Daily Gratification" feature
  • Built a full-stack PDI/Audit app from scratch
  • Conducted market research on EV leasing and delivered strategic roadmap

Product Intern

GoPllay

Dec 2023 - Jan 2024

Improved user connection and engagement for a sports networking app with >100K downloads.

  • Implemented 6-character Unique User ID system solving privacy concerns
  • Achieved 50% increase in profile searches within 30 days
  • Designed four retention-focused features including nearby matches and player stats
  • Boosted week-2 engagement by +17% through onboarding optimizations

Founder/Owner

Balaji - Wholesale Venture

Apr 2019 - May 2023

Founded and scaled a wholesale business, gaining hands-on exposure to real-world commerce and customer behavior.

  • Built relationships with 200+ retail clients through field visits
  • Introduced digital stock-keeping, billing system, and product catalog
  • Launched delivery system based on retailer feedback
  • Maintained ₹15L annual revenue with 10%+ net profits

Education

Academic foundation for product excellence

🎓

Master of Business Administration

Indian Institute of Management (IIM)

Sirmaur, India

Class of 2025
📚

Bachelor of Commerce (Finance)

Banaras Hindu University (BHU)

Varanasi, India • CGPA: 8.10/10.00 • AIR 382 out of 4 lac applicants

Class of 2023

Product Case Studies

Deep dives into product strategy and user experience

WhatsApp Chatbot

Product Development

Conducted a case study on a WhatsApp chatbot for enhancing post-purchase engagement. Focused on increasing conversions through strategic notifications, reminders, and follow-ups.

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Purplle.com

Product Teardown

Examined user experience and identified pain points via surveys and competitor analysis, resulting in actionable insights and wireframes.

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Lenskart

Product Teardown

Studied the app to understand features and user personas, mapping their needs and pain points. Designed user journey and suggested enhancements.

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Get in Touch

Let's build something amazing together

Email

[email protected]

Phone

+91 9569711556

LinkedIn

linkedin.com/in/whyashwin